Adidas sports bra adverts banned

Photos of bare breasts in Adidas sports bra adverts have been banned for showing explicit nudity.

Images of the breasts of dozens of women of various skin colours, shapes and sizes in a grid format appeared on a tweet and two posters,

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The UK advertising watchdog found all three versions likely to cause widespread offence.

Adidas said the adverts “show just how diverse breasts are” and therefore how important the correct sports bra is.

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